1. Agents:
The first target group to market is the agents. Statistics show that most buyers are working with a professional agent to advise and assist them in their purchase. Additionally, the first introduction of a buyer to a property is with an agent 84% of the time.
A. We will promote your listing by contacting the top agents to insure that they know about your property and will show it.
B. We will e-mail all agents in the MLS information on your property along with photos and promote the highlights.
C. We will also hold Broker Open Houses as often as necessary until the property is sold. On the second Broker’s Open House we will either serve food or offer a drawing to entice more agents to come and preview the property.
D. Agents in our office will be introduced to the property and a company tour will be set up on the appropriate day for property tour.
E. The listing will be submitted to the Multiple Listing System.
F. We will schedule and coordinate Special Area Tours for all properties in a given neighborhood in one day.
2. Prospective Buyers:
• All calls, advertising and promotional pieces will be directed toward the most likely buyer profile for your property.
• For example, families with children, couples, singles, retirees, contractors, investors, writers, etc.
A. Telemarketing: We will call past clients, centers of influence, and potential profile buyers (when possible).
B. Advertising and Print Media: Our goal is to effectively advertise in a variety of areas to expose the property to a large pool of potential buyers.
1. “Vero Beach Press Journal”
· Color photo ad in the full page Dale Sorensen Real Estate company ad twice monthly
· Open House Directory – Each time it is held open for open house on Sunday, along with posting on www.sorensenrealestate.com
2. Realtor.com
· Fully enhanced with a detailed description of your home along with 25 pictures
· Property view activity will be recorded for our records and review
3. Luxury Portfolio www.luxuryportfolio.com (property over 1 million)
· Captivating website- displays more $1 million- plus properties than any other luxury real estate organization
· Powerful Advertising- which reached an audience of over $65million in 2007
· Membership includes over 200 real estate firms. Our listings are spread over 43 states and fifteen countries, information displayed in nine languages and 22 currencies.
4. Mayfair International Realty (valued over $250,000)
· Mayfair international provides Dale Sorensen Realty with a London office, an extensive UK network of 125 brokers with over 350 offices, powerful marketing tools including our media buying power across Europe and highly developed relationships with top property journalists. Our powerful website www.MayfairInternationalRealty.com will provide a worldwide portal for luxury properties. The site will be automatically linked to European portals. These European portals give a new dimension to your ability to reach a global audience. These portals drive among others, The Times and Telegraph of London sites which reach a select high income audience.
5. Who’s Who in Luxury Real Estate www.LuxuryRealestate.com
· Consists of boutique and specialty real estate firms catering to the demands of the growing international luxury real estate marketplace.
· Luxury Real Estate marketing is unique in that this tool provides its affiliates the opportunity to showcase their properties to: 29 million plus buyers, 74,497 agents, 2,889 offices, 962 members throughout 64 countries.
· Once your property is placed on this web site our reciprocity privileges enable your listing to be included on over 150 affiliate web sites all over the world!
C. Open Houses: Recommended to complete the marketing plan for your property.
Out-of-Town Buyers
A. I will access our large nationwide relocation network through our many global affiliates
B. Our contact base is wide-ranging
C. Full service brokers have regional meetings. Agents from neighboring communities attend to network and learn more about each other’s areas and properties.
D. Our Relocation Network connects us with a constant stream of incoming buyers to our area.
We are committed to providing you with "Unparalleled Service" in your quest to sell your property.
“Whether buying, Selling, or Investing let us Navigate your Course”